Privacy policy

Who we are

Cuddle Avenue Academy operates child care programs at 69 16th Street, 71 16th Street and 591 3rd Avenue, Brooklyn, NY 11215. You can reach us on (800) 620-4221 or at customerservice@cuddleavenue.org.

What this website collects

Only what you type into a form and send us. There are four forms on this site (a tour request, an enrollment inquiry, a tuition inquiry and a general contact form), and between them they ask for:

Your details

Name, email address and, if you give it, a phone number.

Your child’s details

First name, age or date of birth, and the program and start date you are interested in. We ask for the minimum needed to tell you whether we have a place.

Anything you write to us

The message field is free text. Please do not put medical details or any other sensitive information into it. Tell us those on the phone or in person instead.

We use it to answer you. We do not sell it, we do not share it with advertisers, and we do not add you to a marketing list because you asked about a tour.

Analytics and cookies

We use Google Analytics, loaded through Google Tag Manager, to understand how families use the site: which pages are read, how visitors arrive, and whether they go on to book a tour, call us or send a form. It sets cookies in your browser and sends Google details such as the pages you view, your approximate location, and your device and browser type. It does not receive what you type into a form.

We use this only to improve the site. We do not run advertising, Meta pixels, heatmaps or session recording, and we do not sell anything Google Analytics tells us.

To opt out, use your browser’s privacy settings or Google’s opt-out add-on. How Google handles this data is set out in How Google uses information from sites that use its services.

Separately, the site remembers one setting in your browser’s session storage (whether you asked for animations to be on or off). It never leaves your device and is cleared when you close the tab.

Who processes what you send

• Vercel hosts this website and keeps standard server logs, which include visitors’ IP addresses, as part of running the service.
• Resend delivers form submissions to our email inbox.
• Google provides Google Analytics and Google Tag Manager, described above.
• Our email is handled by our email provider.
• Calendly handles tour bookings. When you book a tour you are on Calendly’s site, under its own privacy policy.

Links to Google Maps and to our social media accounts are ordinary links; those companies only learn anything if you click.

How long we keep it

A message you send through a form is kept in our email for as long as we need it to answer you. If your child joins us, it becomes part of the enrollment record, which is kept as long as licensing requires. If not, we delete it once it is no longer needed.

Google Analytics keeps its data for the period set in our account and then deletes it automatically.

Children’s privacy

This website is written for parents and carers, not for children, and we do not knowingly collect information from anyone under 13 through it. Where a form asks about a child, we expect an adult to be filling it in.

Your choices

Ask us what we hold about you, ask us to correct it, or ask us to delete it: email us and we will deal with it. If your child is enrolled, some records must be kept for as long as licensing requires, and we will tell you when that applies.

Changes to this policy

If we change it, we will change the date at the top. Material changes affecting enrolled families will also be told to you directly rather than left on a web page.